Internal Communications
- Identify and implement
strategies to facilitate improved communications between Business Units.
- Improved growth
of marketing strategies
- Develop programs
designed to share the strategic vision and priorities of the organization
with employees. Enhancement of employee engagement and strengthened
company culture.
- Communications
detailing Sales Tips, Technical Product Information, Service Information,
Events and Community Outreach to inform and invite discussion about
Business Team activities.
- the INTERVIEW
- short interviews with global colleagues that shared the strategic
vision and priorities, strengthened understanding of each other and
the roles in the organization. Introduced people who would soon be collaborating
on the global ERP integration.
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Technical presentations
highlighting innovation and market success.
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Marketing Events
- Technical seminars,
conferences, industry events and professional organization meetings
in the Americas.
- Key contributor
on multiple business teams on pre-show planning, goals, budgets, lead
dissemination and post show analysis.
- Partners with multiple
business teams on planning and implementation. Facilitates win-win outcomes
by managing the interests of each contributor.
- Improved quality
of leads over sheer numbers.
- Managed and maintained
budget targets.
- Consistent focus
on customer satisfaction to improve customer relationship in the industry
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Marketing Project
Management - New Product Development
- Manage new product
launch to provide world-class global technical support agreements in
a web-based environment
- Creation of deliverables,
e-newsletters, webinars and staff training.
- Successfully complete
a rigorous "release for sale" process.
- Built on success
in the Americas to launch the product in Europe and Asia.
- Wrote and delivered
a monthly customer centric e-newsletter.
- Introduced monthly
webinar program with technical tips and tricks to engage customers and
add value to their subscription.
- Continually grew
subscribers to both the e-newsletter and webinar program.
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Social Media
- Conduct research
on appropriate channels, initial strategy and best practices guidelines.
- Develop informational
and training sessions to emphasize the importance of social media in
B2B culture.
- Research and launch
a platform to accomplish scheduled posts to several social media platforms,
with multiple languages.
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Marketing Communications
- Implements and
facilitate direct mail, print, television and radio ads that met corporate
marketing objectives
- Lead generation
- Manages multiple
marketing campaigns including Television, Print and Direct Mail
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